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From Need to Greed The Changing Role of Technology in Society
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Verlag der Österreichischen Akademie der Wissenschaften Austrian Academy of Sciences Press
A-1011 Wien, Dr. Ignaz Seipel-Platz 2
Tel. +43-1-515 81/DW 3402-3406, +43-1-512 9050, Fax +43-1-515 81/DW 3400 http://verlag.oeaw.ac.at, e-mail: verlag@oeaw.ac.at |
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DATUM, UNTERSCHRIFT / DATE, SIGNATURE
BANK AUSTRIA CREDITANSTALT, WIEN (IBAN AT04 1100 0006 2280 0100, BIC BKAUATWW, BLZ 11000), KONTO-NR. 00622 800 100, BAWAG/ÖSTERREICHISCHE POSTSPARKASSE, WIEN (IBAN AT976000000002365011, BIC OPSKATWW, BLZ 60000) KONTO-NR. 2365.011, DEUTSCHE BANK MÜNCHEN (IBAN DE16 7007 0024 0238 8270 00, BIC DEUTDEDBMUC, BLZ 70070024), KONTO-NR. 2388270
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Online Edition
Table of Contents ![]() |
From Need to Greed The Changing Role of Technology in Society
![]() ISBN 978-3-7001-6916-1 Print Edition ISBN 978-3-7001-7012-9 Online Edition 2010, 176 Seiten, 21x30cm, broschiert, € 39,– Ernest BRAUN is a British-Czech-Austrian physicist and technology researcher. He is a professor emeritus of Aston University in Birmingham, Great Britain
The book is a result of many years of
thinking about the role of technology in
human life and about the ways in which
new technologies develop. It may be
viewed in two ways: either as a history
of technology since earliest times to
the present, with emphasis on ways in
which technology interacted with society,
or alternatively one may read it as
a description of technology in a social
context, illustrated by examples from
the history of technology. Whereas in early times technology
served in the main only to support, indeed enable, human life,
it later became a major economic factor and the chief creator
of wealth. New technologies arise when a technological idea –
whether based on new scientific phenomena or not – appears
to offer promise for commercial success. A technological innovation
happens if and when there is a confluence of a technical
possibility with the promise of a profitable market.
Technology now permeates all spheres of human life, for better
or for worse, and dominates the real economy. I think that much
of technology is for the better, but we have to be very careful
about many abuses of the natural environment and many other
misuses of our technical prowess. The book is not hostile to
technology, but takes a critical view of it. We are too profligate in our use of natural resources and we often forget human values
in our uncritical indulgence in astonishing technological capabilities.
From Need to Greed addresses the lay reader, though I hope
that many professional technologists and scientists will find in it
much of interest.
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Verlag der Österreichischen Akademie der Wissenschaften Austrian Academy of Sciences Press
A-1011 Wien, Dr. Ignaz Seipel-Platz 2
Tel. +43-1-515 81/DW 3402-3406, +43-1-512 9050, Fax +43-1-515 81/DW 3400 http://verlag.oeaw.ac.at, e-mail: verlag@oeaw.ac.at |