Robert Vogler – Adrijana Car – Josef Strobl – Gerald Griesebner (Eds.)


GI_Forum 2014, Volume 2

Geospatial Innovation for Society – Conference Proceedings


ISSN 2308-1708
Online Edition
ISBN 978-3-87907-545-4
Print Edition
ISBN 978-3-7001-7652-7
Online Edition
doi:10.1553/giscience2014
GI_Forum, Volume 1 
2014,  566 pages
Print edition is available at Wichmann-Verlag, Berlin
Open access


GIS as a technology has come a long way, from the early adoption of technical wizardry to the ubiquitous, if unconscious use by the masses. The emergence of a GISociety is on its way through technological development, theoretical and empirical scientific research and inclusion of technology into education with increasing pedagogical justification. Defining new dimensions of hard- and software, brainware and orgware are all needed to further enhance the GISociety with new geospatial innovations.

This issue of the Geoinformatics Forum (www.gi-forum.org) links into these research areas. We are pleased to present work by researchers who actively contribute to the rising of geospatial innovations for society in theoretical, empirical, technical, and educational terms. This reflects that innovative alterations can only be created though close interaction among the domains of science, technology and education. Topics of the 2014 issue therefore include:
• Innovations in geospatial technologies
• Advances in GIScience
• Monitoring global change
• Geoinformation for public health
• Education with digital earth
• Spatial Citizenship education
• Geospatial learning environments

The book is aimed at researchers and practioners in the field of geoinformation with an academic, industrial or educational background.

Work on this publication has been co-funded by the following projects and networks funded by the European commission:
LLP-Comenius multilateral project SPACIT (517908-LLP-2011-1-AT-COMENIUS-CMP)

Verlag der Österreichischen Akademie der Wissenschaften
Austrian Academy of Sciences Press
A-1011 Wien, Dr. Ignaz Seipel-Platz 2
Tel. +43-1-515 81/DW 3420, Fax +43-1-515 81/DW 3400
https://verlag.oeaw.ac.at, e-mail: verlag@oeaw.ac.at

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GI_Forum 2014, Volume 2

ISSN 2308-1708
Online Edition
ISBN 978-3-87907-545-4
Print Edition
ISBN 978-3-7001-7652-7
Online Edition



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doi:10.1553/giscience2014s105




Thema: geography
Robert Vogler – Adrijana Car – Josef Strobl – Gerald Griesebner (Eds.)


GI_Forum 2014, Volume 2

Geospatial Innovation for Society – Conference Proceedings


ISSN 2308-1708
Online Edition
ISBN 978-3-87907-545-4
Print Edition
ISBN 978-3-7001-7652-7
Online Edition
doi:10.1553/giscience2014
GI_Forum, Volume 1 
2014,  566 pages
Print edition is available at Wichmann-Verlag, Berlin
Open access


Tamara Serajnik, Salvatore Amaduzzi, Gernot Paulus
PDF Icon  Geomarketing Analyses of the Città Fiera Mall ()
S.  105 - 114
doi:10.1553/giscience2014s105

Open access

Verlag der Österreichischen Akademie der Wissenschaften

Abstract:
Nowadays, it is very difficult to succeed in a world of competition and challenges, especially for malls. Città Fiera is a big mall, situated in the North-East of Italy, and it attracts all kinds of people. Therefore, it is very important to know which marketing strategy (e.g. advertisement) should be utilized in which municipality in order to attract specific visitor categories. The mall marketing department needs to have information (e.g. spatial distribution and potential of visitors) about the following visitor categories: housewives aged under 45, housewives aged over 45, employees aged between 35 and 55, unemployed and university students. The paper is structured as follows: at first a basic overview about the topic is provided through a literature research. Then the interview data is analyzed, projecting the empirical 10.140 interviews to the total number of 5.248.441 yearly entrances counted at the door of the mall. Then, the statistical analysis is performed and the geodata are evaluated. Finally, network analysis and spatial analysis are carried out, as well as a subsequent cartographic visualization. Based on this analysis the marketing department knows who the visitors are and where they reside. It is subsequently possible to define the marketing strategy (e.g. advertisement) for specific visitor categories at the right location.

  2014/06/18 11:35:18
Object Identifier:  0xc1aa5576 0x0030d40f
https://creativecommons.org/licenses/by-nd/4.0/

GIS as a technology has come a long way, from the early adoption of technical wizardry to the ubiquitous, if unconscious use by the masses. The emergence of a GISociety is on its way through technological development, theoretical and empirical scientific research and inclusion of technology into education with increasing pedagogical justification. Defining new dimensions of hard- and software, brainware and orgware are all needed to further enhance the GISociety with new geospatial innovations.

This issue of the Geoinformatics Forum (www.gi-forum.org) links into these research areas. We are pleased to present work by researchers who actively contribute to the rising of geospatial innovations for society in theoretical, empirical, technical, and educational terms. This reflects that innovative alterations can only be created though close interaction among the domains of science, technology and education. Topics of the 2014 issue therefore include:
• Innovations in geospatial technologies
• Advances in GIScience
• Monitoring global change
• Geoinformation for public health
• Education with digital earth
• Spatial Citizenship education
• Geospatial learning environments

The book is aimed at researchers and practioners in the field of geoinformation with an academic, industrial or educational background.

Work on this publication has been co-funded by the following projects and networks funded by the European commission:
LLP-Comenius multilateral project SPACIT (517908-LLP-2011-1-AT-COMENIUS-CMP)



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Verlag der Österreichischen Akademie der Wissenschaften
Austrian Academy of Sciences Press
A-1011 Wien, Dr. Ignaz Seipel-Platz 2
Tel. +43-1-515 81/DW 3420, Fax +43-1-515 81/DW 3400
https://verlag.oeaw.ac.at, e-mail: verlag@oeaw.ac.at